Technology, and not the tech giants, is still the best chance for media to get subscribers back

Subscriptions, not ads nor social-generated windfall miracles seem to be, after all, the most credible way for journalism to regain solid ground. Hear no mermaid singing of trendy tech cornucopias: Even if still away from sustainability – let alone the fat margins of pre-digital – the consistent deployment of readers paying for journalism is the conducting wire behind some shimmering hope in a scorched earth media environment.…