These days, the general feeling among the digital media observers in the world is a mix of fear, uncertainty and commiseration. The industry as we know is plainly sinking. Digital journalists are replacing the number of traditional media jobs at a scale of 20 to 1. The wages are plummeting (in America far less than anywhere else). Tech companies are showing signs that they are also set to jump away from the journalism boat after spending their entire existence pledging loyalty to “quality journalism”, whatever this may mean. Following this trend, the once media-darling digital-born operations are letting the mask fall and biting the dust with everyone else. Any schadenfreude is allowed here (although it is difficult to consider a loser someone who leaves richer than before). The technomodernpress was a disease with a staggering price.
In the last decade, journalism saw itself morphing into so many different things that is difficult to define what is and what is not. For example, entertainment gained so much traction that answers for a significant cut of the revenues of news companies, but the consistency of its content is hardly a reason to pride. In the other hand, newsmaking has delivered itself in so many forms, platforms, flows and authors that it makes hard to state either what is journalism and what is purely conversation. Other than that, there is also the event of the big data, which has always been around, but never could be trapped and domesticated as it is today, allowing us to see in the world map which are the trends that people currently are keeping on top of the rest.
“Todo mundo poderá ter uma estação de TV própria”, anunciou um executivo da Cisco em um evento nos EUA, segundo informa o NYT (uma das marcas mais legais do jornalismo que corre o risco de desaparecer no espaço de uma geração, caso não entenda a mensagem). John Chambers, CEO da gigante de TI afirmou que a companhia aposta pesado na opção do vídeo como ferramenta universal de comunicação. Só nos EUA, a previsão dele é de um milhão de estações diferentes (isso, um milhão). A mensagem de Marshall McLuhan vai passar de dimensão.