Technology, and not the tech giants, is still the best chance for media to get subscribers back

Subscriptions, not ads nor social-generated windfall miracles seem to be, after all, the most credible way for journalism to regain solid ground. Hear no mermaid singing of trendy tech cornucopias: Even if still away from sustainability – let alone the fat margins of pre-digital – the consistent deployment of readers paying for journalism is the conducting wire behind some shimmering hope in a scorched earth media environment.…

Random thoughts on where journalism is going to

In the last decade or a little bit more, everything the world knew about communication proved to be wrong. Newspapers were brought down to Earth when they found out that the relevance they had was due to their monopolies of the distribution channels much more than from the quality of the “journalism” they produced.…

Why regulation can help the tech giants to work better

It’s been some time since social networks earned free media exposition for events that promised an everlasting and positive impact on society. Facebook’s dystopic myriad of leaks and misuses, Twitter’s struggles to avoid hate speech to flow through its platform and an increasing number of people with the ability to game the system took away the cool aura that once floated over California.…

Never an US Open mattered so much for media

tennis court photoThis year, the US Open, one of the four Grand Slam tennis world tournaments, will not be measured by the skills of the most talented players in the world. The eyes will all be behind the camera – or better, the servers – on the possible major disruptor that has caused havoc in many areas: Amazon.…

Regulation, rants and reputation: the Facebook perfect storm

These are tough times for Facebook. The company has suffered many small upsets in the past two years but kept growing, which for the whole trade meant they were doing everything alright. Now that the Cambridge Analytica scandal not only came to the surface but also gave unequivocal proof that it’s just the tip of the iceberg, the Palo Alto behemoth should conclude that the last two years were delightful compared to the scrutiny, pressure and financial loss Facebook should experience from now on.